Luxe Provence® is a slow fashion and lifestyle brand celebrating effortless chic, Provence style. Our Made in France collections have been featured in:
Our limited edition, slow fashion collections are ethically Made in France with the finest artists, ateliers and couturières in the region. We combine high-quality natural and sustainable fibers with expert, French savoir faire to create timeless classic collections designed to be worn for years to come.
Luxe Provence has been featured in prestigious fashion magazines such as: Vogue, Marie Claire, InStyle and WhoWhatWear as "an independent, cool French brand on the rise". - In the Press
An Ethical, Woman-Run Brand Made in France
Luxe Provence is a woman-run, independent fashion brand based in Provence created by Founder/Creative Director, Tarik Koivisto. Tarik thoughtfully designs her slow fashion collections in her charming hilltop village inspired by Provence's natural beauty, Mediterranean lifestyle and rich artisanal history in respect for the environment and its people. Each of our slow fashion collections are proudly and ethically, Made in France.
Ethically & Sustainably Made in France
We hand-select only the finest, quality OEKO-TEX® certified EU linen, along with: French cotton, silks, and luxury deadstock from only the finest producers. To us, slow fashion means quality, over quantity, with sustainable design always top of mind.
Why We Use Linen
Tarik has selected linen as the primary material in her collections due to its sustainable properties and natural, breathable characteristics. Linen is derived from the flax plant and ours is 100% of European origin. Linen is one of the oldest and most environmentally-friendly fibers, requiring far less water to grow than cotton, and doesn't need pesticides or chemical fertilizers to thrive.
Linen is one of the most biodegradable, breathable and stylish fabrics available. It’s strong, quick-drying and naturally moth-resistant. When untreated (i.e. not dyed) in our natural or flax hues, it is fully biodegradable. Its naturally-occurring colours include: ivory, ecru, tan, and grey and why you may find variations from time-to-time, depending on that season's crop.
Linen can withstand high temperatures—making the fabric ideal for hot summers in Provence and holiday travel, as it absorbs moisture without holding bacteria. Our linen pieces will become softer and more pliable the more they are washed, designed to be worn for years to come.
Local & Sustainable Production
We use a pre-order system to help us plan for demands and sizing to avoid over-producing. All of our collections are made with the utmost in quality in the finest French ateliers, in both Provence and Paris, proudly working locally with highly skilled couturières and seamstresses in France.
Our Blog - Celebrating The Good Life
On our blog www.luxe-provence.com, go behind-the-design and discover Tarik's favorite Provence artisans, personalities and design collaborations, plus her insider's travel guides and top weekend getaway destinations. Discover 1:1 interviews on the art of slow living paired with stunning landscape photography of Provence, the beautiful place she proudly calls home and inspires each collection.